Google AdSense has dominated the online advertising market for publishers for many years. However, increased competition and stricter policies have publishers looking for alternatives to monetize their websites and content. This article explores the top 5 Google AdSense alternatives worth considering in 2024.
- Media.net
Media.net is one of the largest contextual advertising networks and a top choice as an AdSense alternative. Some key features include:
- Higher revenue share: Media.net offers publishers up to 100% of revenue share, which is vastly higher than AdSense.
- Built-in ad optimizer: The ad network automatically optimizes ad placements and ad sizes to maximize publisher earnings.
- Flexible payment thresholds: You can get paid as soon as you reach $100 with Media.net, whereas AdSense requires $100-150.
- Technologically advanced: Media.net claims to have the most advanced contextual technology, ensuring higher relevance between ads displayed and page content.
- Global ad reach: The network accesses ads through 164,000+ active global demand partners, meaning a wider variety of ads and demand sources.
With higher revenue shares, great technology, and flexibility, Media.net is a great option for publishers looking to maximize revenue from display advertising.
- Monumetric
If you’re looking for an ad network focused heavily on site optimization and high eCPMs, Monumetric is a leading choice. Some benefits include:
- Page-level optimization: Monumetric offers detailed analytics about revenue at a page-specific level, allowing better optimization.
- eCPM rates up to $20: The network is known to achieve exceptionally high eCPMs across sites, especially in valuable niches like finance and technology.
- Top demand partners: Monumetric provides exclusive access to top demand sources like Outbrain and RevContent that aren’t available to most other ad networks.
The downsides are a rigorous screening process and a minimum traffic requirement of 50,000 monthly page views. However, if your site cleared those barriers, Monumetric is likely the top network for maximizing earnings.
- Amazon Native Shopping Ads
Native advertising is gaining popularity as internet users increasingly turn to ad blockers. Amazon Native Shopping Ads allow publishers to feature product imagery and links in natural site content. Benefits include:
- Higher click-through rates: Due to native formats, Amazon ads see click-through rates of 5-10%, much higher than typical display ads.
- Segmented product targeting: You can showcase products targeted to specific audiences, locations and buying cycles.
- High commissions: Amazon’s affiliate program offers some of the most generous commissions, up to 10% on certain products.
If your content and audience have a commercial focus, Amazon NSAs are a great way to boost affiliate revenue with on-site advertising that doesn’t look disruptive.
- BuySellAds
BuySellAds takes an entirely different approach from other ad networks. It’s a platform for buying and selling ad placements directly between publishers and advertisers. Some upsides include:
- Completely customizable packages: You create ad listing with placements, impressions, duration and pricing tailored as you choose.
- Greater transparency: The direct deals involve understanding exactly which advertisers are promoting on your site.
- Premium roster of advertisers: Top brands across many verticals like podcasts, freelancing, VPNs, and SaaS advertise on BuySellAds.
The downside of BuySellAds relative to something like AdSense is that publishers have to do more manual work pitching and selling ad spaces. However, you get unparalleled customizability and premium advertisers.
- Ezoic
Ezoic is an AdTech company offering an end-to-end solution for publishers looking to increase ad revenue. Some major features:
- AI-based ad setup: Ezoic’s AI and machine learning optimize every aspect of ad serving, including placements, ad types, sizes and wrapping.
- Latency optimization: The platform makes sites faster by serving ads from edge locations closest to each visitor.
- Premium demand partners: Like Monumetric and Media.net, Ezoic provides access to exclusive high-end ad demand not available on most networks.
While Ezoic has monthly minimum requirements, sites earning over $10,000 per month see earnings increase by over 50% on average after integration. For serious publishing businesses, Ezoic is likely the best overall solution for increasing earnings.
Over To You
Google AdSense has become increasingly unreliable and restrictive over time for publishers. Thankfully, whether you want to maximize earnings from display ads, native advertising or sell ad space directly, these 5 platforms make for great AdSense alternatives in 2024. Consider your website, traffic volume, content and monetization goals to pick the best option.