In the world of SEO tools, Ahrefs and Search Atlas are two popular options for digital marketers and agencies. This article will compare these platforms to help you decide which one might be better suited for your needs.
Overview
Ahrefs
- Established player in the SEO industry
- Known for its extensive backlink database
- Offers a wide range of SEO tools
Search Atlas
- Newer entrant in the market
- Focuses on providing an all-in-one SEO solution
- Emphasizes AI-powered features and agency-friendly tools
Feature Comparison
Backlink Analysis
Ahrefs
- Extensive backlink database (100 trillion backlinks)
- Historical backlink data
- Backlink Gap Analysis
Search Atlas:
- Large backlink database (100 trillion backlinks)
- Historical backlink data
- Backlink Gap Analysis
- Backlink Network Graph Visualization
Keyword Research
Ahrefs:
- Keyword Explorer tool
- Keyword difficulty metrics
- Historical search volume data
Search Atlas:
- Keyword Explorer and Keyword Magic tools
- Keyword difficulty metrics
- Search intent analysis
- AI-powered keyword clustering
Content Tools
Ahrefs:
- Content Explorer
- Content Gap analysis
Search Atlas:
- AI-powered Content Editor with NLP capabilities
- Content Planning and Strategy tools
- Topical Map Generation
- AI Draft Generation and Image Generation
Technical SEO
Ahrefs:
- Site Audit tool
- Crawl reports
Search Atlas:
- Site Auditor with real-time monitoring
- Issue prioritization by impact and effort
- Integration with Google Search Console and Google Analytics
Local SEO
Ahrefs:
- Limited local SEO features
Search Atlas:
- Heatmaps and Geo Grids
- Citation building
- GMB Audit (coming soon)
Monthly Subscriptions and Limits
Ahrefs
- Lite Plan: $99/month
- 500 tracked keywords
- 5,000 crawl credits per month
- 1 user seat
- Standard Plan: $199/month
- 1,500 tracked keywords
- 50,000 crawl credits per month
- 1 user seat
- Advanced Plan: $399/month
- 5,000 tracked keywords
- 250,000 crawl credits per month
- 1 user seat
- Enterprise Plan: $999/month
- 10,000 tracked keywords
- 1,000,000 crawl credits per month
- 1 user seat (additional seats $30/month each)
Search Atlas
- Starter Plan: $99/month
- 5 GSC Site Projects
- 2 User Seats
- Content Optimization Tools with AI
- Local SEO features
- Growth Plan: $199/month
- 15 GSC Site Projects
- Expanded quotas
- Site Auditor with Real-time Monitoring
- HARO AI & Digital PR features
- Pro Plan: $399/month
- Unlimited GSC Site Projects
- Unlimited AI Quota
- Unlimited Site Crawls (up to 1 million pages)
- Full Dashboard White Label
- 15 user seats
- Enterprise Plan: Custom pricing
- Tailored quotas for all tools
- API access
User Ratings and Reviews
Ahrefs
- Overall rating: 4.7/5 (based on 565 reviews)
- Praised for its extensive feature set and data accuracy
- Some users find it complex for beginners
Search Atlas
- Overall rating: 5.0/5 (based on 62 reviews)
- Highly rated for ease of use and value for money
- Newer tool with fewer overall reviews
Pros and Cons
Ahrefs
Pros:
- Established reputation in the SEO industry
- Powerful backlink analysis tools
- Extensive historical data
Cons:
- Limited user seats in standard plans
- No AI-powered content tools
- Limited local SEO features
Search Atlas
Pros:
- All-in-one platform with integrated AI tools
- Agency-friendly with multiple user seats included
- Comprehensive local SEO features
- White label options for agencies
Cons:
- Newer platform with less established reputation
- May have a steeper learning curve due to numerous features
Conclusion
Both Ahrefs and Search Atlas offer powerful SEO tools, but they cater to slightly different needs:
- Ahrefs is better suited for SEO professionals who prioritize in-depth backlink analysis and need access to extensive historical data.
- Search Atlas is a more comprehensive solution for agencies and marketers who want an all-in-one platform with integrated AI tools, content creation features, and local SEO capabilities.
Consider your specific needs, team size, and budget when choosing between these two platforms. If you’re an agency looking for a scalable solution with multiple user seats and white-labeling options, Search Atlas might be the better choice. However, if your primary focus is on backlink analysis and you prefer a more established tool, Ahrefs could be the way to go.